Marketing for TCM Clinics
Acupuncture, herbal medicine, tuina and cupping. Reach patients in English and Mandarin on Google, AI search and Xiaohongshu.
TCM clinics we work with
What ‘tcm’ clinic owners actually face
Two languages, two audiences
Many TCM patients search in Mandarin and on Xiaohongshu; younger patients search in English on Google and TikTok. Most agencies only reach one.
Traditional and modern credibility
Patients want registered physicians and modern, clean clinics. The marketing has to show both.
Its own rulebook
TCM advertising follows TCMPB's ethical code alongside general advertising rules. Therapeutic claims need particular care.
Services we lead with for tcm
The regulatory framework
TCMPB's Ethical Code and Ethical Guidelines apply: practitioners' registration shown correctly, and therapeutic claims kept accurate and substantiable. We write in English and Mandarin within these rules.
Common questions from tcm clinic owners
Do you work in Mandarin?+
Yes: Mandarin copy, Xiaohongshu content and bilingual English/Chinese websites.
What is TCMPB?+
The Traditional Chinese Medicine Practitioners Board, which registers TCM practitioners in Singapore and sets their ethical code, including how they may advertise.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.