Marketing for GP & Family Clinics
Family medicine, CHAS and Healthier SG clinics, and multi-branch GP groups. Most patients choose on location, opening hours and whether you're on their company or insurance panel.
GP & Family clinics we work with
What ‘gp & family’ clinic owners actually face
Google Maps decides most visits
Patients search 'clinic near me' or 'GP open Sunday' and pick from the map. Wrong hours or a thin Google Business Profile sends them next door.
Branches compete with each other
Multi-branch groups often have one generic site. Each branch needs its own page, hours and profile to rank in its own neighbourhood.
Patients check schemes and panels
Residents want to know if you accept CHAS, whether you're a Healthier SG clinic and which corporate panels you're on. That information needs to be easy to find.
Services we lead with for gp & family
The regulatory framework
HCSA advertising rules apply to every licensed clinic: no testimonials, reviews or star ratings in advertising, no superlatives and no inducements such as free consultations or discounts. 'Family physician' only for doctors on SMC's Register of Family Physicians. Scheme information, like CHAS and Healthier SG, must be stated accurately and kept current.
Common questions from gp & family clinic owners
Can we ask patients for Google reviews?+
Patients can leave reviews on Google, but you can't reproduce reviews or star ratings in your own advertising or website. Offering incentives for reviews is also off limits.
Is SEO worth it for a single GP clinic?+
Local SEO usually is. A well-kept Google Business Profile, accurate hours and a clear site with your services and schemes cover most of what brings patients in.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.