Physiotherapy · SEO + Content
70% increase in qualified physio leads
Client: Phoenix Rehab
Healthcare & wellness
HCSA Advertising Rules
Clinic campaigns
SMC Ethical Code
Doctor profiles
TCMPB Ethical Code
TCM marketing
PDPA Compliant
Data protection
+70%
qualified lead increase
4:1
Google Ads ROAS
The brief
Phoenix Rehab is a multi-location physiotherapy practice in Singapore. Existing site ranked for general 'physiotherapy' terms but missed condition-specific intent (sports injuries, sciatica, post-op rehab). Most prospects landed on the homepage and bounced.
What we did
- 1Built condition-specific landing pages for top 12 patient intent queries
- 2Niche content strategy — 24 evergreen articles targeting condition + treatment combinations
- 3Restructured Google Ads to drive to condition-specific landing pages, not the homepage
- 4Patient testimonial videos shot on-site for social and landing page social proof
The outcome
- ▸Qualified lead volume up 70% in six months
- ▸Google Ads ROAS improved from 1.8:1 to 4:1 after landing page restructure
- ▸Multi-location organic visibility expanded — now ranking page-1 in 4 of 5 location areas
★★★★★
“Gordon and the team worked wonders for the rehab practice. He increased traffic by 70% and helped us get niche traffic in our area.”
Nigel Chua
Founder, Phoenix Rehab Group
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